We're a social media consultancy, digital education platform and global community for sustainable tourism businesses

About Valerie Merut Consulting

Meet our Founder

This curiosity for places around us - near and far - and emphasis on all things local would lay the foundation for a very particular way of travelling that has been with me ever since. We never gave it a name or spoke about why it was important to travel in that way; it just was. 

I had no idea at the time... 

I was born to parents who, although they didn’t get to travel growing up, were really eager to explore in their adult life. They wanted to learn about the history of the places around us, immerse themselves in the local lifestyle, chat with the locals, meet with local artisans and try all the local food specialties. 


My story really began when I went on my first trip, age 3 

People come to learn about sustainable travel in different ways. Some because of environmental concerns. Others, because they see the impact first-hand on their local community. For me, I experienced first the positive impact that it could have on a person - a traveller - before learning about the wider impact tourism can have on countries, local communities and eventually, the environment. 

I DIDN’T REALISE THE FULL IMPACT OF TRAVEL UNTIL MUCH LATER, AS I WENT ON MY OWN ADVENTURES AROUND THE WORLD

it's nice to meet you!

I started this consultancy, education platform and community to help businesses like yours, who believe in positive impact travel and want to see more travellers exploring consciously, to get in front of their target audience on social media, build an engaged community, educate them on sustainability and convert them into clients.

WHERE PASSION MEETS PURPOSE

By that point, I had been working in social media + digital marketing for 10+ years. I was heading up social media for a renowned sales, pr & marketing agency specialising in luxury travel, hospitality and wellness (that I still love and consult for to this day). I was, however also craving a deeper purpose and impact with my work. The 2020 pandemic ended up providing me with the opportunity to make a change.

Once you know this,  it's impossible not to care

since then

I have helped over 30 travel businesses with their social media marketing, hosted masterclasses for the likes of House of Beyond, Relais & Chateaux and Women Travel Leaders and have been featured on several podcasts, such as industry favourite, The Soul of Travel podcast. 

Come and say hi!

What they say

"Valerie is completely passionate about what she does, a real joy to work with and we never hesitate to recommend her to those looking for social media support."  

JEnni Holman, Director of PR & Communications at mason rose

Testimonial

Visit the blog

Social media tips, community features, and more about how to use social media for impact.

Read the Blog

TAKE ME TO INSTA

Join our community of like-minded businesses on Instagram for insights & inspiration.

Connect on Instagram

WHERE TO NEXT?

FIND OUT MORE

OUR SERVICES

At Valerie Merut Consulting, we expertly combine strategy, actionable step-by-step processes and a human-based / authentic marketing approach in all of our services and programs. 

Let's work together